Scott Parsons, Exegy Chief Scientist and Chief Architect said, “Integrating with 29West is a natural fit given its wide deployment in the high frequency trading space. This powerful combination represents… ” Read full story.

Last week, 29West had a couple of engineers in downtown Chicago, working with a good customer of ours on a new multi-core server they have, doing scaling tests with our streaming messaging product, LBM. This happens all the time; the more interesting part is that the box is a 4-socket Boxboro server, using Intel’s soon-to-be-released Nehalem-EX 8-core CPUs. That’s 32 cores, with the ability to run an additional 32 Hyperthreads; for a total of 64 simultaneous threads on a single machine. Needless to say, this customer was very interested in seeing what real-world system consolidation savings and performance gains they could realize with a machine like this – the kind that we’ve been talking about as imminent for several years now.

What we found was very exciting. We were able to deliver 35 Million 100-byte messages per second between 32 publishing processes and 32 receiving processes using LBM’s IPC transport. After reviewing these numbers, our Chicago customer reported they will be able to use this single 4U machine (which they quoted as costing them $20,000, obviously there is no official pricing yet, as the CPUs have yet to be officially released) to replace an entire rack of hardware, normally costing $180,000. This is the kind of immense cost savings with server consolidation that the industry has been talking about for years: 89% cost reduction with no performance penalty, in this case.

Intel and AMD agree that future CPU scaling will go out, not up. While clock cycles seem to have plateaued around 3 Gigahertz, and five years ago we were all excited about dual-core machines, the major commodity CPU manufacturers are now cranking out 4-core CPUs every day, with 6 and 8-core processors (like the Nehalem-EX chips we tested last week) coming very soon.

29West is extremely excited to work with our customers to best deploy our next-generation messaging inside these new densely multi-core systems, and integrating them into larger deployments using our full range of message delivery (streaming, persistent and queued) and connectivity features (global WAN routing, multi-hop forwarding, desktop distribution).

Think it takes a year of pain, risk and QA sweat to migrate to a high performance, next-generation messaging backbone?

Think again.

29West’s customized migration approach provides you the fastest possible path to a high-performance, next-generation messaging backbone.

How?

29West experience has gone into the development of the most flexible and highest performing next-generation messaging solution.  No, you won’t need a stable of products to offer streaming, persistence and queuing semantics to your application developers.

A single API from 29West can cover all of these qualities of service and more.

Thanks to 29West’s nothing-in-the-middle architecture, customers experience orders of magnitude improvements (100X to 1000X) for throughput and latency between publishers and subscribers without having to change the end applications.

Want to know more?  Visit our site. Download the brochure here. Or contact us at 630-836-2990 or sales@29West.com

Major bank customers who know they can benefit from 29West’s brokerless design but have 200 or 300 applications to migrate (many of them written to the JMS API), will now be able to exchange messages with their trading applications — typically written in C or .NET APIs — without the need to recompile each application.  The result: a low risk and faster track to high performance messaging for their next-generation trading platforms.

The product provides a market standard JMS API that leverages the low-latency, brokerless messaging design of

29West’s Ultra Messaging^® with Queuing product (UMQ) will provide JMS performance with latencies in the sub-100 microsecond range, and throughput of over 1 million messages per second, on commodity hardware.  The JMS API is an extension of 29West’s recently released Zero Object Delivery (ZOD) Java API that minimizes latency spikes normally caused by the Java clean-up process known as “garbage collection.”

“People want to move to next-generation infrastructures,” said 29West President and Founder Mark Mahowald. “They see that the sooner they can do that, the lower their end-to-end costs will be and the better they can keep up with the pace of innovation in the market.”

Read more…

“High-performance, low-latency solutions is a key requirement of our customers, which makes this an area where we constantly seek to improve,” said Joakim Dahlstedt, CTO, Orc Software. “We selected 29West LBM following a series of successful benchmark tests, which showed us that it delivers on its performance promises.”  Read more…

While we’re proud of the result, we do apologize to any of you who were still planning to attend.  Stay tuned to this blog and www.29West.com for a future Webinar to accommodate you!

The full text of the case study that is referenced a few times in this article can be found in the white papers section of our website. If you’re contemplating a switch-over from a legacy messaging vendor (Tibco, IBM, etc.) it may make interesting reading for you.

So congratulations to Direct Edge for their success. We wish them many more years of continued growth.

The Race to Zero

Global Trends in Trading Infrastructure Technology

GMAC Tokyo – 11th Annual Japan International Banking & Securities Systems Forum
February 24, 2010
Workshops A-2 and A-3

SOLD OUT!!!  (See details below.)

The 29West Zero Latency Tour (ZLT) comes to Tokyo after well acclaimed sessions in London, New York and Chicago.  A live panel of distinguished industry experts will discuss global trends in trading technology, including SOR, algorithmic trading systems, crossing engines, electronic exchange venues and market data distribution platforms.

Panelists:

• Mitsunori Fukushi President, Japannext
• Tomohiko Hamada – Director, Equity Program Trading, Credit Suisse Tokyo
• Satoru Kimura, Professor, Graduate School of Global Business, Meiji University
• Naoki Nakashima, Chief Representative, Senior Researcher (NY) – Daiwa Institute of Research
• Miki Imazu of WinDO’s Market Research will moderate the panel

29West President and Founder Mark Mahowald will provide insight into the firm’s proven methods in leveraging existing hardware to minimize investment while providing a reliable, fault tolerant, stable environment capable of executing in micro-seconds.  The strategy has been enormously profitable for the firm’s financial institution customers around the world.

For more information about the GMAC conference, please visit http://www.gmac.jp/en/forum/20100223_jibsis_11th/index.html

UPDATE: As of 5 February, the event is over its capacity of 200 and sold out! Stay tuned to this blog and www.29West.com for a possible future Zero Latency Tour Webinar to serve those who could not be accommodated at GMAC.

29West will exhibit at TradeTech Architecture in London,  February 10 – 11.

Don’t miss our talk!  Mark Mahowald, founder and president, 29West, will speak on Thursday the 11th at 09:10.

Topic:

Breaking the Milli-Second Latency Barrier

Evaluating the Best of Breed in UltraLow-Latency Technology & Products to Help You Achieve Light Speed
Accessing Liquidity Through Low-Latency

* What are the dangers you face once you get below the milli-second latency barrier?
* How to stay “latency-competitive”
* Which are the best low-latency middleware offerings?
* Is low latency enough by itself? What performance metrics need to be considered other than speed?

Before or after the talk, please stop by the 29West stand (#2)  and hear the latest news on leveraging hardware advances,  inter-process communication (IPC)  transport, Ultra Messaging® with Queuing (UMQ) and much more.

Register for TradeTech Architecture here.

Chicago, USA, 7 January, 2010– 29West, the market leader in high performance, low-latency messaging solutions for financial institutions, announced record revenue and earnings for 2009, effectively doubling its 2008 financial performance.  In Q4 alone, the firm added nine major new customers and nearly doubled the revenue of its previous record quarter set in Q3.

“Capital markets participants of all kinds are increasingly aware of the crucial profit differential to be had from implementing a superior messaging solution across the trade flow.  As a result, we are consistently replacing legacy solutions with 29West solutions,” said 29West president and founder Mark Mahowald after 14 straight quarters of record growth.  “With a record pipeline and more enterprise deals in the works for 2010, we are on our way to almost double our top line growth again this year.”

In all, the firm added more than 20 new customers in 2009, with significant deals in Asia, Europe, and the US.  The more than 140 deployments to date are distributed across large banks, exchanges and hedge funds.  Additions to the customer roster for 2009 include four new global “bulge bracket” bank customers as well as leading firms in India and Canada.

“The accelerating demand for Ultra Messaging^® demonstrates that 29West has become the clear standard among sophisticated players for next-generation messaging solutions across all asset classes, including FX, equities, and fixed income,” Mahowald said.  “The CTOs, CIOs and architects we speak with understand what it’s going to take to build next-generation trading platforms — to meet the current demands of this very competitive trading environment, the same old solutions won’t work.”

29West is hosting a series of events around the globe known as the Zero Latency Tour.  With nearly 300 attendees in London, New York and Chicago in 2009 and more anticipated in Tokyo and other venues in 2010, the firm has continued to emphasize the critical benefits of latency, stability and scalability to all kinds of market participants.

For video highlights from the 2009 Zero Latency Tour and more information on upcoming events, please visit http://www.29west.com/news/events/zero-latency.html

With more than 140 production deployments since 2004 and offices in Chicago, New York, London and Tokyo, 29West provides enterprise strength, enterprise wide messaging for next-generation trading platforms. For more information, visit www.29West.com